Blog #2: Logo/Biz Card

 

Hello, welcome to my second blog for the Logo/Biz Card assignment. To start the project off, I just wrote a little bit about myself:


Using what I previously wrote, I narrowed down 4 descriptive words:


I then used ai to produce some logos using these words. The ai messed up the spelling of the words, but the products did look pretty solid and were reasonable inspiration:



I then used a notebook and a sharpie to draw some of my own designs. At first I thought I was going to go with the "creative" where the c is hidden in a brick wall, but then I came up with the "Equable" design and new it was the one I was going to pursue:


 I then re-drew the equable logo and vector traced over top to get a better understanding of how to use vectors:

I wasn't to fond of how the handwritten letters looked so I decided to use the font highrise for the words. I then took the Q and L and adjusted them to be an icicle and a lit candle. Equable is all about being constant, contained, balanced, calm, etc so I felt the equilibrium between hot and cold would be a great addition to making my logo unique. I was expecting to do multiple attempts/adjustments to find a logo I liked, but I instantly loved my first attempt; and so I went with it:
Finally using my logo, I was able to create my business cards, the 4 variation using black and white (backgrounds and foregrounds), and lastly my 3D renders using the logo:



































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